News

AMP’s Awards are the First Auction Programs to be Recognized in Competition’s History; Awards Presented by the National Sales and Marketing Council, a council of the National Association of Home Builders

Las Vegas, NV (Jan. 25th, 2010) – Accelerated Marketing Partners (AMP), a national, full-service residential real estate firm specializing in accelerated and conventional sales and marketing programs, has been recognized for its successful new development auction campaigns for Atwater Place in Portland, Ore. and Brix Condominiums in Seattle, Wash. AMP took home a gold award at the 2010 The NationalsSM competition for Atwater Place, named “Best Strategic Sales Promotion”, and two silver awards for Atwater Place and Brix Condominiums, both of which were named “Best Strategic Sales Promotion” as well. Now in its 29th year, The NationalsSM is the nation’s largest and most prestigious competition for new-home sales, marketing professionals and communities. AMP’s awards mark the first time in the competition’s history that auction programs have been recognized on either level.

Tom Vetter, president of AMP, accepted all three awards last week, Jan.19, at The NationalsSM Awards ceremony, one of the highlights of the National Association of Home Builder’s (NAHB) annual International Builders’ Show (IBS) in Las Vegas. The competition was presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), and IBS attracted more than 90,000 building industry professionals.

“Accelerated Marketing Partners is honored to be distinguished for our efforts on these two communities, as both auctions produced dramatic sales results on stringent timelines and in declining markets,” said Vetter, MCSP, MIRM. “In Portland and in the year leading up to the Atwater Place campaign, there were only 45 high-rise sales throughout the downtown area. On auction day, we sold 41 homes for an average of 105 percent of our probable projected values, and have re-launched into conventional sales since, making significant sales on additional residences. In Seattle and prior to the Brix Condominium campaign, the development had only been closing on three homes per month. On auction day, we sold 37 residences at pre-auction selling prices and with our conventional sales re-launch well underway, we’re continuing to see the momentum created by the accelerated marketing event.”

The competition’s co-sponsors included Whirlpool Appliances, Gladiator Garage Works, and KitchenAid. Preferred sponsors included major building product manufacturers, financial institutions, homebuilders and developers, architects, and real estate associates throughout the industry.

AMP’s accelerated marketing events have taken place across the country, including events in Boston, Chicago, Philadelphia, Los Angeles, San Francisco, Atlanta, Orlando, West Palm Beach, Portland, Seattle, and San Diego, and have resulted in nearly $1 billion of new residential development sales in the current market cycle.